1. Online video companies need to know how to get social followings inside & outside of YouTube
2. They must know how to a/b test headlines to know what is likely to drive clicks. You can’t leave this to chance
3. They also know how to a/b test images. Some images will draw in viewers more than others and as it turns out the headlines & images that convert at different in each social network or distribution partner
One other phenomenon that excites me is the decentralization of startups rising in Indonesia,” adds Koto. “With my national travels, I have met wondrous regional non-Jakarta startups trying to disrupt the national landscape. Jakarta will soon be blindsided by various startups emerging from Makassar, Medan, Semarang, Bandung, and Surabaya.
For many of the new digital pureplay news companies like First Look, finding the challenges of trying to be a news company in a digital framework is very difficult. You have layers of legal teams, you have layers of checking. I think many of these digital pureplays will have to build the infrastructure and the costs associated with that or they can’t be real news organisations.
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