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BBC Three launched in 2003. That’s before the iPhone, Facebook, SBTV, Netflix, Snapchat, driverless cars and a man jumping from space. The world’s changed and what millennials and Generation Z want and expect from the BBC has changed. To meet their needs as licence fee payers we must offer them a service and content they want. Our proposal is to re-invent BBC Three for the digital age and to take risks with ideas, talent and technology. We want to take what’s great about BBC Three and what’s great about digital and merge the two, to give audiences something of the digital world, not just in it. This isn’t moving a TV channel and putting it online. This is new. We are the first broadcaster in the world to propose something like this.