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Then, why not build a “News Profile”? It could have all the components of my news diet: The publications I subscribed or registered to, the media I visit on a frequent basis, the authors I searched for, my average length of preferred stories, my propensity to read large documented profiles of business persons, the documentaries I watched on You Tube, the decks I downloaded from SlideShare… Why not adding the books I ordered on Amazon and the people I follow on Twitter, etc. All of the above already exists inside my computer, in the form of hundreds, if not thousands, of cookies I collected in my navigations.

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The News Lab at Google empowers the creation of media that improves people’s lives. Our mission is to collaborate with journalists and entrepreneurs everywhere to build the future of media with Google. We do this through product partnerships, media trainings, and programs that foster the development of the news industry as a whole.

In case you’re wondering what Steve Grove and Olivia Ma of the News Lab at Google are plotting, here’s a brief description on the registration site for their News Impact Summit Brussels

“The problem,” says Julian Assange, is that “a lot of groups that would normally criticize Google, the nonprofits that are involved in the tech sector, are funded directly or indirectly by Google. Or by USAID. Or by Freedom House. Google and its extended network have significant patronage in the very groups that would normally be criticizing it.”

[…]

“For example,” he continues, “the EFF is a great group, and they’ve done good things for us, but nonetheless it is significantly funded by Google, or people who work at Google.”

I wanted to make sure I heard him right: “Are you saying that if it didn’t have those ties, that the EFF would be more outspoken against Google?”

“I don’t know about EFF specifically,” he says, “but it’s the nature of organizations. They don’t like to bite the hand that feeds them.”

In a short period of time, the meaning of “mobile” at Google has shifted dramatically to “handset” from “tablet handset”. We expect the definition of “mobile” to continue to evolve as more and more “smart” devices gain traction in the market. For example, a few years from now, we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.