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Extracted from this Affectiva paper about “Crowdsourced Data Collection of Facial Responses”:

“The internet provides the ability to crowd-source lots of useful information [17]. People are willing to engage and share visual images from their webcams [21] and these can be used for training automatic algorithms for learning. Inspired by these approaches, we capture videos of natural engagement with media online and show that this can be elicited without payment, providing motivation for the viewers by combining the experiment with popular and engaging media shown during recent Super Bowl television coverage.”