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The video games industry is an integral part of the UK creative economy, but hard data about its economic performance and geography are difficult to come by. In this report, done in partnership with Ukie (a trade body supporting the UK’s games and interactive entertainment industry), we adopt an experimental ‘big data’ approach to measure the sector, identifying games companies through their digital footprint in product directories, wikis and games reviews sites instead of using official industrial (SIC) codes or surveys.