every news outlet slowly become an anchor of internet surveillance at the behest of the data warehousers and advertisers who became the news industry’s only path to survival in the 21st century.
Laker says the ever increasing demand for video content makes him confident about the space he’s playing in. “It’s not about people preferring video over text — it’s about some people preferring video over text,” he says. “Even if only 10 percent of people would rather watch a video summary, then this is very viable.” (Note that, in the Guide video above, the narrator has trouble catching the emphasis on the some in Laker’s quote; a robot would have fared even worse.) But he’s not the only one that thinks so. Wibbitz is just one of the several companies that’s been working on perfecting the text-to-video transformation for longer than Guide. (The Wibbitz team, based in Tel Aviv, said they didn’t want to comment for this story.) Also experimenting with cheap, viral, mobile video is NowThis News, a company which recently received a major investment from NBC and which is betting on humans over algorithms. And, of course, there’s the ever bizarre but not-to-be-laughed-off Next Media Animation in Taiwan, and its corresponding partnership with Reuters. With so many ad dollars in video, it’s only going to get harder to stand out in this field.
We’ve done a lot of work here at Adweek on ROI data, and a few readers have asked that we explain what on earth we’re talking about, because it’s a somewhat scary phenomenon to consumers—especially in an age when surveillance is such a hot topic—and a thrilling opportunity to advertisers.
Here’s the short version: Everyone in advertising is buying exhaustive records of your purchases—all your purchases—and comparing them to your viewing habits so that they know which ads you saw and whether or not they changed your behavior.
Pulling advertisements is an age-old tactic for businesses facing media criticism to seek retribution. But in the case of PBS, which exists in part as a way to limit commercial influence on educational television, doing so just feeds into writer Eugenia Williamson’s thesis — that the idealistic, Great Society-era initiative often behaves more like a corporate or political organism
Javadekar said there were issues related to the advertising code which those in the field should address. “Somebody applies a deodorant and all women come running, this is demeaning and not the way an advertisement should be,” he said. He said decency should be there as children also watch television. “I am not saying that the government is imposing anything but as I have said earlier the industry should evolve a code about what is decent and what is not decent,” he said.