BBC strategy over recent years has been deeply conservative, regarding the internet largely as a form of playout for Radio and TV content, rather than a creative medium in its own right.
video and radio on the iPlayer is served up in huge lumps, whole shows at a time, just like on telly. It is nearly impossible to share, particularly to someone’s mobile. If for instance you are daring enough as a humble citizen to disagree with the great creative mind that created the 45 minute show and just want to share with your mates the brilliant bit at 37.45 where Anne gets her head chopped off you can’t link to it – you are forced to link to the whole damn thing – YouTube fixed this years ago.
There’s a very limited range of stuff on iPlayer, only on for a month after transmission – there are about 12 million items in the BBC archive, paid for by the licence fee tax and I can only find a couple of 1980s Top of the Pops.
The recent phase of internet video growth has in my view, largely been in non-TV-like media – shorter clips.