Then, why not build a “News Profile”? It could have all the components of my news diet: The publications I subscribed or registered to, the media I visit on a frequent basis, the authors I searched for, my average length of preferred stories, my propensity to read large documented profiles of business persons, the documentaries I watched on You Tube, the decks I downloaded from SlideShare… Why not adding the books I ordered on Amazon and the people I follow on Twitter, etc. All of the above already exists inside my computer, in the form of hundreds, if not thousands, of cookies I collected in my navigations.

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