Javadekar said there were issues related to the advertising code which those in the field should address. “Somebody applies a deodorant and all women come running, this is demeaning and not the way an advertisement should be,” he said. He said decency should be there as children also watch television. “I am not saying that the government is imposing anything but as I have said earlier the industry should evolve a code about what is decent and what is not decent,” he said.

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