The Chilean telecommunications regulator Subtel has banned mobile operators from offering so-called zero-rated social media apps – services like Twitter and Facebook that, through deals with the carriers, can be used without having to pay for mobile data. Subtel says such practices are illegal under Chilean net neutrality law. These offers are particularly popular in developing markets because they give the carriers a way to get people familiar with the mobile internet, which is something they may have previously avoided due to high perceived cost. The user will get to see and use Twitter, for example, for free, and will then be encouraged to move across to paid data so they can click through the links.

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