t is 2014 and we live in a rapidly globalizing world. Unfortunately, that is not always apparent from the technology press, which focuses primarily on developments in the US. That is not meant as a slight against others who write about technology – it is just the reality. But thanks to our global and interconnected world, companies increasingly need to be able to do well in more than just one geographical market to succeed and grow. Additionally, customers outside the US are more aware than ever (thanks to the Internet and technology press) of new products available in the US and will place loyalty in the companies that bring those products to their country too.

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