The design studio Vitamins even went so far as to question the need for additional technology in one of their projects. When Samsung approached them to design a phone for the elderly, Vitamins did not go down the well-trodden path of creating a device with bigger buttons, a bigger screen or vastly simplified functionality. Instead, their solution revolved around a standard smartphone: Vitamins designed two hardcover, bound books, with cutouts into which the device could be placed. By carefully creating the pages around the cutouts, they created a simple walkthrough guide that allows users to achieve tasks like dialing a phone number by following printed step-by-step information, with illustrations and arrows pointing at the relevant buttons on the positioned device. Vitamins humanized a piece of technology by actually removing technology from parts of its experience.


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