– An internal Chartbeat study of 2 billion visits found that stories with strong news content far exceeded clickbait in time spent.

– Many people who share stories on social media do not actually read them. Ditto the recipients. The same internal research found that only eight of 100 articles read were accessed by Facebook and only one in 100 via Twitter.

– Banner advertising is not as dead nor are native ads as vibrant as current coverage would have you believe. Part of the reason, Haile said, is that nearly two-thirds of those accessing a home page go “below the fold” of the first screen to see what else is being featured.

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