When most of us think of ‘long form’ we think of a single story that uses thousands of words to deeply illustrate a great topic. However, when our editorial leaders decided to go all-in on long form we approached it with a two-pronged strategy. We planned to do in-depth stories, but we also planned to do packages of features where multiple writers and editors across different continents could all attack the same topic, but do it from a variety angles and perspectives. In other words, we team-sourced long form.


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