This paper considers the role of Russian print media and government in forming and publicizing nationalist sentiment through a content analysis of newspaper coverage of ethnic conflict in Stavropol in 2007. It shows that though the government officially pursues an inclusive multicultural approach (which I call associative nationalism), newspapers owned by Kremlin-loyal business holdings printed quite nationalist and sensationalist versions of the events in question. I argue that this is a passive promotion of a dissociative type of nationalism on the part of the Kremlin, which works against its stated purposes of bringing together all those in the Russian territory into a united national identity.

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