We want to be open. We listen to our audiences and engage in a permanent and meaningful debate. We publish our editorial guidelines. We explain. We correct our mistakes. We strive to report on our policies, budgets, editorial choices. We are transparent and subject to constant public scrutiny. We want our audiences to understand the workings of our media-organisations. We strive to be efficient and managed according to the principles of good governance.
Extract from the EBU’s Declaration on the Core Values of Public Service Media (here’s a shorter summary, and there’s a video version here.