The existing public broadcasting system is built on the proposition that a certain portion of the broadcast spectrum should be set aside for media with a public mission. However, the emerging craft that is defining full-spectrum public media recognizes that the field of play has expanded tremendously. We are working in accordance with the fact that citizens are not only consuming radio and television over the air, they are downloading, creating, remixing, and sharing all kinds of media on small and large screens, and increasingly, in the street via mobile devices. Multimedia installations once confined to museums are now sprawling out into public spaces exclaiming “this is public media!” Text, image, audio, video and dynamic user-generated submissions are all converging, spawning dynamic new media life forms. Our policies have yet to catch up with this lived practice.