The aim of this study is a two-fold. Firstly, I explore the Latvian PSB governance and management system in accordance with a normative framework of public value creation, based on the criteria derived from Moore’s seminal work but further developed for theoretical and practical applications here. The empirical analysis includes the identification of factors that characterize PSB governance, management and overall development trends in post-Soviet countries (e.g., Jakubowicz, 2004:63, 2005:9-10, 2008:101-102). They should be taken into account by adapting and implementing the public value management approach in different media and political systems. Secondly, I aim to elaborate recommendations on how to develop Latvian PSB system in accordance with applied public value as a theoretical concept and normative public service management tool. This part of the analysis also encompasses the identification of risk factors that would hinder or limit the development of post-soviet PSB organizations aligned with public value theoretical considerations.

Leva Beitika’s paper on Latvian PSB, from the 2012 RIPEat conference in Sydney.

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