For example, venture capitalists don’t like funding companies that have reporters on staff. In the early days of BuzzFeed, I had several VCs say they were interested in investing if we could figure out a way to fire all the editors and still run the site. I’m not joking.Tech investors prefer pure platform companies because you can just focus on the tech, have the users produce the content for free, and scale the business globally without having to hire many people. Startups that promise this vision have an easier time attracting funding which is why there are so many startups trying to be the next Twitter or Facebook or the Instagram or Pinterest for X, Y, or Z. Meanwhile, companies that employ reporters, editors, and creative people usually struggle to get funding which is why so few publishing companies or agencies are venture backed.

BuzzFeed’s strategy – Chris Dixon (via rickwebb and Kenyatta, who glosses the below, to which nothing needs to be added.)

kenyatta: "I used to hear this about Know Your Meme. “Why do you need an editorial staff when the users make all the Content?”

And the answer is: because someone has to make meaning out of all of that Content.

Traditional tech investors just don’t speak Content. I’d even say that the label is part of the problem: “Content.”

You know, it’s just the gooey stuff that goes inside.“

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