In Weibo, the pictures are right under each post, so you don’t have to make an extra click to view them. And people are using this in subversive ways. Whether you’re using algorithms to search text or actual people—and China has the largest cyber police force in the world—it’s much easier to censor text than images. So people are very subversive in hiding messages in pictures. These pictures are sometimes very different than what people are texting, or will often say a lot more than the actual text itself.

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