Three-point action platform consisting of (1) signing a “pledge,” (2) sending money for an “action kit” that contains some bracelets, stickers and posters, and (3) sending more money so that IC will have that money.

Caustic and correct. The Definitive ‘Kony 2012′ Drinking Game | Wronging Rights – could be applied to quite a few US-made docs about the developing world…
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