Perceptive Media isn’t a BBC project (as such), its the result of watching hackers and early adopters during the BBC Backstage days and spotting where trends may be heading. Its a BBC R&D idea which been kicked around quite a bit by me and finally started to grow some legs in BBC R&D as a really interesting body of work, as a result of the questions it raises. So its actually very early days and if you talk to most BBC departments they will have no idea what you mean. Actually lots of people get confused between Perceptive, Personalised and Pervasive. I guess both have the ability to transform our media landscape…

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